About ClickEdge
About ClickEdge
ClickEdge is an online marketing consultancy based in Wassenaar, focused on Paid Media, performance, strategy and online visibility. With almost twenty years of experience, we combine senior advice with hands-on execution.
01
Why ClickEdge
Online marketing fragments easily. Google Ads is managed by one party, LinkedIn by another, data is spread across different systems, and internally several people each have their own priorities.
That isn't necessarily a problem, but without clear direction, strategy and execution can easily drift apart. Campaigns then get optimised in isolation while ultimately needing to support the same commercial objectives.
ClickEdge was founded on the idea that online marketing can be clearer and sharper. By looking at channels, data, budgets and execution together, it becomes clearer what works, what needs attention, and where time or budget would be better spent.
02
Calm. Sharp. Reliable.
Calm
Not every fluctuation calls for immediate action. Campaigns and data sometimes need time to produce a reliable picture. We first look at what is actually happening before drawing conclusions or advising major changes.
Sharp
We look critically at what is and isn't contributing. That means optimising where opportunities exist, but also saying when a channel, campaign or plan is unlikely to deliver. More marketing isn't automatically better marketing.
Reliable
Clear agreements, transparency about decisions and direct communication form the basis of the collaboration. You should know what's happening, why something is being adjusted, and where budget and time are going.
03
Working directly together
ClickEdge was founded by Manfred van der Graaf. You work directly with the person discussing strategy who also understands what's happening in execution.
That keeps communication lines short. There's no account layer sitting between strategy, analysis and execution, and questions can be discussed directly with the person actually doing the work.
Where additional specialist expertise is needed, it can be brought in as required. ClickEdge doesn't need to do everything itself, but does keep oversight of how the different parts fit together.
04
What ClickEdge doesn't want to be
The way of working is sometimes defined just as clearly by what we deliberately don't do.
- No agency with unnecessary layers.
- No dashboards without a conclusion.
- No new channels just because they happen to be popular.
- No strategy that's disconnected from execution.
05
Based in Wassenaar, working nationally & internationally
ClickEdge works from Wassenaar for organisations in the Netherlands and beyond. Experience in both B2B and B2C, from Dutch e-commerce to international SaaS organisations. Collaboration can take place on site, remotely, or in a hybrid setup.
Want to meet ClickEdge?
Discuss where your organisation stands today and see, without obligation, whether ClickEdge can help.