Experience
Nearly 20 years of Online Marketing Experience
ClickEdge builds on nearly twenty years of experience in online marketing, across both B2C and B2B environments. From Dutch e-commerce to international SaaS organisations, with responsibility for strategy, campaigns, budgets and performance.
That experience ranges from day-to-day campaign optimisation to defining broader marketing direction. As a result, we look not only at what should happen at the strategic level, but also at what actually works in execution.
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From e-commerce to international SaaS
The experience behind ClickEdge began in a period when online marketing still revolved heavily around e-commerce, search engines and direct online sales. In the years that followed, the role shifted steadily towards performance marketing, Paid Media, data and ultimately international B2B and SaaS marketing.
That development has one key advantage: strategy isn't viewed from theory alone. Experience with day-to-day execution, campaigns, budgets and commercial objectives still forms the basis for how ClickEdge approaches marketing.
What becomes visible quickly in e-commerce through traffic, revenue and conversion often requires more patience and different metrics in B2B. That combination helps assess, per organisation, where marketing actually adds value.
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Experience in different environments
B2C & E-commerce
In B2C and e-commerce the focus is often on acquisition, conversion, return on spend and quickly spotting shifts in demand and behaviour. Campaigns need to do more than generate traffic; they ultimately have to contribute to sales and commercial growth.
Experience in this environment built a strong foundation in results-driven work, testing, optimisation and continuously connecting marketing activity to measurable outcomes.
B2B & SaaS
B2B and SaaS call for a different approach. Audiences are smaller, sales cycles longer, and several people can be involved in a single purchase decision.
Here the focus shifts more often to lead quality, relevant accounts, pipeline, international targeting and the alignment between marketing and sales. Paid Media, LinkedIn ABM and clear reporting tend to play an important role.
National & International
A campaign for a single Dutch market calls for different choices than marketing across several countries and regions at once. Search behaviour, competition, costs and audience size can vary significantly.
ClickEdge has experience managing and evaluating campaigns across different markets, with local performance remaining part of a broader international strategy.
Strategy & Execution
In practice, strategy and execution are closely linked. A good channel choice has little value if campaigns are set up incorrectly. Conversely, a technically strong campaign can still contribute little when the broader direction is missing.
The experience behind ClickEdge therefore spans marketing planning and budget allocation through to campaign build, optimisation, reporting and day-to-day execution.
Companies we've worked at or with
ClickEdge builds on experience gained at and in collaboration with various organisations across e-commerce, SaaS, technology and professional services.
Not every collaboration had the same scope or shape. Sometimes it was an in-house marketing role, sometimes campaign responsibility, consultancy or direct support. Together they form the broad practical experience ClickEdge continues to build on.
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Experience over the years
The foundation
E-commerce & Online Retail
The first phase was strongly rooted in online retail and e-commerce. Marketing, commercial responsibility and online sales sat close together, so results showed up directly in traffic, conversion and revenue.
This is where the foundation in search marketing, acquisition, content, online format development and day-to-day performance improvement was built.
More focus on measurable results
Performance Marketing
As online marketing developed, the focus shifted increasingly towards Paid Media, data and performance. Campaigns grew larger, platforms more complex and the volume of available data increased rapidly.
That also raised the importance of proper measurement, clear KPIs and the distinction between activity and actual results.
Campaigns across multiple markets
B2B SaaS & International
Within international SaaS environments, longer sales cycles, B2B lead generation, Account Based Marketing and multiple international markets came together.
That calls for more than optimising campaigns alone. Budgets, regions, audiences, reporting and commercial priorities constantly need to be weighed against each other.
Consultancy & Online Marketing Orchestration
ClickEdge
Within ClickEdge, that experience comes together. Paid Media, performance, measurement and strategy aren't treated as separate disciplines but as parts that ultimately need to support the same goal.
The approach stays practical: understand what is happening, identify where the biggest room for improvement lies, and then make sure strategy and execution reinforce each other.
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Scale & responsibility
€2K to €100K+ per month
Experience with media budgets ranging from a few thousand euros per month to substantial international budgets. The principles stay the same: knowing where the money is going, what it's delivering and where adjustments are needed.
B2B + B2C
Experience with both consumer marketing and business markets, from direct online conversion to longer sales cycles and complex decision-making.
Netherlands + International
Campaigns and marketing activity for Dutch organisations as well as international markets, with differences in audience, competition and performance per region.
Strategy + Execution
From marketing direction, channel choices and budget allocation to campaign build, optimisation and reporting.
Paid Media + Performance
Google Ads and LinkedIn are key specialisms, complemented by broader experience in performance marketing, measurement and online visibility.
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What that experience means for clients
Experience is only valuable if you can act on it
Nearly twenty years in online marketing mostly means that many situations have already come up before. Campaigns that suddenly drop off, budgets that aren't allocated efficiently, dashboards that raise more questions than they answer, or marketing teams where strategy and execution have drifted too far apart.
Experience helps recognise more quickly where the problem likely sits and which action is worthwhile. Not every challenge calls for a completely new strategy. Often the improvement lies in sharper choices, better measurement or restoring the basics.
ClickEdge combines that experience with a practical way of working. No unnecessary layers, just a direct look at what's in place, what's happening and where the biggest room for improvement lies.
Experience on both sides of the table
Online marketing is rarely a single specialism in practice. A strategy needs to be executable, a campaign needs to be measurable, and reporting ultimately needs to lead to better decisions.
Experience in both strategic and hands-on roles makes it easier for ClickEdge to move between those levels. From a conversation about budget, market and growth direction to the question of why a specific campaign has stopped performing.
That also means advice doesn't automatically lead to more marketing. Sometimes expansion makes sense. Sometimes optimisation is enough. And sometimes stopping an activity that structurally contributes little is the best choice.
Ready to put that experience to work for your next step?
Discuss where your organisation stands today and where online marketing can be sharpened.