Services
Online MarketingServices
From Google Ads and LinkedIn to SEO, AEO, GEO, reporting and strategic advice. ClickEdge brings channels, data and execution together, so online marketing activities reinforce each other and contribute to results in a targeted way.
ClickEdge offers online marketing services that can each deliver results on their own, but become stronger when they fit well together. From Paid Media and Performance Marketing to SEO, AEO, GEO, reporting and strategic advice. We look at the channels, data and activities that are relevant to your organisation and bring strategy and execution together.
The exact approach differs per organisation. Sometimes the focus is on improving existing campaigns, sometimes on developing a broader strategy or temporarily supporting a marketing team. We look not only at what is possible, but above all at what is sensible and can demonstrably contribute to results.
Want to outsource part of your marketing? Read more about outsourcing online marketing. Mainly want to know what campaigns deliver commercially? Take a look at Performance Marketing.
01
Paid Media
Paid Media is an important part of ClickEdge's services. With Google Ads, LinkedIn Ads, social advertising and Account Based Marketing we reach audiences based on search intent, profile, behaviour and relevance. We look beyond the individual advertising platform. Budget, targeting, landing pages, conversion measurement and lead quality ultimately need to fit together.
Google Ads
Targeted advertising starts with data. With Google Ads we make sure you're visible at the moment your audience is searching. We analyse search behaviour, ad quality and competition, so budget can be deployed with intent. The focus isn't on as much traffic as possible, but on relevant visitors and conversions at manageable cost.
We build campaigns with a clear structure, logical ad groups and measurable goals. That way we steer not just on clicks, but on results. By continuously testing and optimising we improve performance step by step. Think search terms and intent, ad copy, targeting, exclusions and the smart use of automated bidding strategies.
We also look beyond the ads themselves. Landing pages, load speed, conversion elements and correct measurement all affect returns. Taking these elements into account gives a clearer picture of what campaigns actually deliver and where further improvement is possible.
LinkedIn Ads
LinkedIn is an important channel for B2B marketing. We set up campaigns that don't just generate reach, but are targeted at relevant companies, roles and decision-makers. Through audience segmentation, suitable content and continuous optimisation, budget is deployed where the chance of business relevance is greatest.
We combine different ad formats and test which combination of audience, message and format performs best. We use the insights from this data to further sharpen content, targeting and strategy.
LinkedIn campaigns can also be part of a broader marketing strategy. Think remarketing based on website visits, lead generation and complete ABM programmes. That way LinkedIn doesn't stand alone, but connects to other marketing and sales activities.
The result is an approach that looks not only at visibility and clicks, but also at reach within relevant organisations, lead quality and the contribution to commercial objectives.
ChatGPT Ads
More and more people use ChatGPT and other AI assistants to discover and compare products, services and solutions. That is also changing the way potential customers orient themselves online.
ChatGPT Ads offers new ways to become visible during this research phase. ClickEdge helps organisations explore the opportunities of advertising within AI environments and translates these into a suitable strategy, with attention to relevance, audience and measurable results.
Account Based Marketing
For B2B organisations that want to specifically target certain companies, sectors or decision-makers, Account Based Marketing can be a valuable addition. Instead of reaching as broad an audience as possible, we target campaigns at pre-selected accounts that are commercially relevant.
Targeting, advertising, content and follow-up are aligned as much as possible. LinkedIn often plays an important role here, as audiences can be built around companies, roles, seniority levels and other business characteristics. Where relevant we combine this with website behaviour, remarketing and other available data.
ABM requires a different way of evaluating than broad lead generation. It's not just the number of leads that counts, but also which accounts are reached, how engagement develops and whether marketing and sales are approaching the same promising organisations. The result is a more targeted approach that focuses more on quality than volume.
Social Media Advertising
Social advertising works best when the role of the channel within the marketing mix is clear beforehand. ClickEdge sets up campaigns on Meta, Instagram and other relevant platforms for, for example, reach, visibility, remarketing, lead generation or conversion.
Which approach works differs per market, audience and objective. That's why we look not only at reach and interaction, but also at what happens afterwards. Campaigns are tested and optimised based on audience, creative, message and result.
Social advertising doesn't need to stand apart from other channels. By smartly combining audiences and insights from different campaigns, social media can contribute to a broader and more coherent online marketing approach.
02
Performance & Measurement
Effective online marketing isn't just about visibility and traffic, but above all about insight into what campaigns actually deliver.
With Performance & Measurement, ClickEdge brings results, conversions and customer behaviour together in clear analyses. From reliable conversion measurement and clear dashboards to identifying growth opportunities and areas for improvement.
That way marketing decisions are backed by relevant data and campaigns can be continuously optimised based on performance and concrete business objectives.
Reporting & Dashboarding
Clear reporting is the basis of good decision-making and should give a clear picture of current and historical performance. We build dashboards that give insight into what really matters, such as leads, conversions, costs, trends and return.
It's not about fitting as many figures as possible into one dashboard. Reporting should help you understand what's happening faster. Which campaigns are developing well? Where are costs rising? Which channels deliver quality leads and where do deviations from previous periods occur?
By bringing data together clearly, a clearer picture of performance emerges and decisions can be made faster. Reporting is therefore not an end product, but a tool to keep steering more precisely.
Lead Generation
A good lead starts with the right strategy. We combine targeting, data, content and advertising to reach and activate relevant potential customers. The focus isn't only on the number of leads, but above all on their quality and commercial relevance.
Campaigns are maintained, analysed and improved based on the available data. We look at cost per lead, conversion rates, audience quality and, where possible, what happens further down the sales process.
That prevents campaigns from being judged on volume alone. Ten relevant leads can ultimately be more valuable than a hundred contacts sales can't do much with. Marketing and commercial objectives should therefore align as much as possible.
Performance Optimisation
Performance optimisation isn't a one-off adjustment, but a continuous process. Campaigns, audiences and results change due to competition, season, budget, website changes and user behaviour. That's why we structurally look at where performance is improving and where returns are coming under pressure.
That can lead to adjustments in budget allocation, targeting, bidding strategies, ads or landing pages. Sometimes the biggest gain lies in stopping or simplifying elements that contribute little.
The available data is the starting point. Not every change delivers immediate improvement, but by testing in a targeted way and assessing developments over time, we build an ever clearer picture of what actually works for an organisation.
03
SEO, AEO & GEO
Online visibility is changing. Search engines remain important, but potential customers are increasingly using different ways to find information and compare providers. In addition to traditional SEO, we therefore also look at how content is understood, used and potentially cited as a source within AI-driven search experiences and generative systems.
SEO
SEO isn't a trick, it's a system. We make sure a website is technically accessible, logically structured and contains content that matches what potential customers are actually searching for.
We look at, among other things, search intent, page structure, internal coherence, technical points of attention and the quality and relevance of content. The goal isn't simply to fit as many keywords as possible onto a page, but to make clear which topics, services and expertise belong to an organisation.
SEO also requires continuity. Search behaviour, competition and search results change. By tracking performance and improving existing pages in a targeted way, organic visibility can be built up step by step.
AEO & GEO
AEO focuses on how clear and usable content is as a direct answer. GEO looks more broadly at how generative search and AI systems understand, combine and potentially use content as a source.
That's why we look not only at traditional rankings, but also at structure, context, entities, source value and content clarity. Services, expertise, locations and their relationships need to be logically understandable for both visitors and search engines and AI systems.
AEO and GEO aren't separate from good SEO. A technically strong website, clear information architecture and content that actually answers questions form the basis for all three. We follow new developments critically: applying them where they add value, without automatically turning every new AI term into a strategy.
04
Strategy & Orchestration
Not every organisation needs yet another marketing channel. Sometimes the biggest gain lies in better choices, clearer priorities and more coherence between what's already happening. ClickEdge helps align strategy, channels, budgets, data and execution more closely.
That's also what we mean by Online Marketing Orchestration: not a standalone marketing product, but oversight of the components that together need to contribute to results.
Online Marketing Consultancy
Sometimes you don't need an agency, but an experienced sparring partner. ClickEdge supports organisations with strategy, audits, channel choices and guiding or temporarily strengthening internal marketing teams.
We look at what's already in place, where budget and capacity are going and which activities actually contribute to the objectives. Based on data and experience we bring structure and make clear where opportunities lie, but also where further investment is unlikely to add much.
Consultancy can be strategic, but stays practical. Advice ultimately needs to be usable for the people working with it. That's why we keep strategy and execution close together and also look at what's organisationally and technically feasible.
Content Strategy
Strong content starts with insight. We develop an approach that fits the audience, search intent, brand and the different stages a potential customer can be in. From blogs and landing pages to campaign content: every element needs a clear function.
We look not only at what an organisation wants to say, but above all at what information an audience needs. Good content supports findability, advertising, lead generation and conversion, and can therefore strengthen several marketing channels at once.
The development of AI search also plays an increasingly large role here. Clear structure and content coherence help not only visitors and traditional search engines, but also make content easier to interpret for new search and answer environments.
Affiliate Marketing
With affiliate marketing, reach can be extended through external partners and publishers who are rewarded based on results. ClickEdge can support strategy, selection of networks and publishers, and assessing and optimising performance.
We look not only at volume, but also at quality, margins and the contribution of different partners. Not every publisher or placement adds the same value, and within affiliate marketing as well, control over performance remains important.
Affiliate marketing isn't the right choice for every organisation or business model. Where it does fit, it can play a complementary role within a broader performance marketing mix.
Frequently asked questions about online marketing services
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